You have most certainly visited a website recently that was not easy to navigate, hard to find relevant information, slow to load, or just not what you were looking for in the first place. You have also likely visited a website, hopefully this one, that helped you find exactly what you were looking for and if we did our job well, compelled you to reach out.
One of the biggest problems with websites is what Google calls the Bounce Rate. The Bounce Rate is measured by site visitors that leave your website without visiting any page other than the one they landed on. If you design your website well and provide relevant information while keeping the user experience top of mind, you will most certainly decrease your bounce rate, increase traffic, and drive more conversions.
Our method for website design follows this and many other principles that not only make you look good with a beautifully designed website but also do an incredible job of driving more visitors to take action.
Great Dental Websites Start With A Great User Experience
At Pearly Marketing, we follow what is known as User Centered Design (UCD) which is based on the creation of personas and avatars that represent your perfect patient, and then creating designing a website that would provide the experience that person is looking for.
Taking an approach focused on what the user actually wants rather than what we think they will want sounds pretty obvious, but pulling it off can be tricky. We have been through this process enough times to save you the hassle of going back to the drawing board and spending a bunch of time learning about your ideal patient.
Designing with the user in mind is the very best way to turn your visitors into patients. Each and every website we design follows these principles to ensure that your marketing efforts lead to actual leads.
Better Website Design Means More Leads
It really is that simple, the more user-centric your website is, the more likely website visitors are to take action. The concept is simple, but the execution isn’t. We have spent years perfecting our designs and testing what works and what doesn’t in order to create websites for our clients that work really well.
If you are going to spend money on marketing it is critical that your website is designed in a way that drives the site visitors that you are ultimately paying to get to your site to reach out. You can spend thousands on PPC advertising or SEO for your dental practice but if your website is not designed to convert, then you are just throwing money at Google and Facebook.
We help you avoid this and many other mistakes that dentists often make when either trying to build their own website or hire a company that does not keep UCD and online marketing in mind.
Build A Strong Brand
Your website is your opportunity to take complete control over your dental brand and how you want to be perceived by any potential patients. With the social platforms, you have limited control over how others see your brand, but with a custom-designed dental website, you have complete control over your brand, the keywords you would like to rank for, what visitors see after clicking on an ad campaign, and every other aspect.
If you are interested in learning more, we have written about what makes a great dental website and would be happy to help you design one. If you are in need of a website for your dentist office, feel free to reach out and we would be happy to provide some guidance or custom design one for you.