Social media management for dental offices is widely viewed as an opportunity to grow your practice by reaching more people, but most importantly it is an opportunity to take your offline community online.
As a dental hygienist, you are a part of a community. That community could be a few hundred people or it could be hundreds of thousands. Your community, and most importantly, your role in it should be at the heart of your dental practice’s social media management. People need to know, like, and trust those that take care of their family’s health and social media provides an opportunity for you to establish that trust in your community at scale.
Build Trust While Building Community
Survey after survey reinforces the notion that people are willing to pay for services based on recommendations they find online. The chances increase even more so when it is someone that they know and trust. Imagine if one of your most loyal patients just left your office after a routine checkup and are cavity-free and smiling big. Now imagine that patient never says a word about how great their experience was, then imagine they tell their best friend, now imagine they tell all of their friends simultaneously using Facebook.
That friendly post of them smiling ear to ear and boasting about how much they love their dentist while tagging you and your dental practice can now reach hundreds of people who just might live in your area and just might need a dentist.
Being a part of your community is now scalable online through social media and you can get in front of more people than ever before. There are several ways to go about this and we will walk you through each and every one of them.
Reach Your Perfect Patient
Using social media to market your practice can be one of the best ways to reach the perfect patient. As mentioned in the paragraphs above, you can easily reach more people by simply building a strong referral engine that your existing patients can use to help spread the word.
The best part about scaling this word of mouth marketing for your dental office is that your patients tend to be friends with people like themselves. People that have families and care about oral hygeine. Your existing patients would love to help you spread the word about your practice, often times all you need to do is ask.
We have written about the basics of social media marketing for dentists and provided some super useful dental social media management tips on our blog. If you have any questions, do not hesitate to reach out.