With over a decade of PPC experience, we have developed ad copy, sales funnels, landing pages, and offers that keep the patients calling. Through our paid advertising campaigns we are able to deliver highly qualified leads straight to your inbox and keep the phone ringing.
Using our proven PPC methods for dental practices we have been able to deliver new patients to our clients month after month in a very predictable and effective way. Paid advertising on social platforms such as Facebook and search engines like Google allows us to find the perfect patient and deliver them the message they need to hear in order to get their attention and drive them to take action. Both social media ads and Google Ads can be great ways to deliver results for your practice, and each of them requires a specific skillset and strategy. We know both platforms very well and know just how to use them both in tandem to create the perfect experience for your prospects while delivering results time and time again.
Social Media & Search Engine Advertising
The main difference between the two approaches to advertising is that while someone is on Facebook, Instagram, or any other social platform, they are not actively searching for a dentist. There are rare exceptions, but for the most part, people are scrolling through the endless feed of family photos, posts from their favorite brands and news outlets, etc.
They are not actively looking for a dentist, so when they come across your ad, it needs to get their attention, keep their attention, and drive them to take action through an offer. Because they are not actively searching for your services they are less likely to convert, but if done right, which is exactly how we do it, you can find the right person, at the right time, and get them to take action.
Google advertising on the other hand allows us to get in front of your audience the moment they are in need of your services. For example, if someone living in Atlanta searches for “best dentist near me”, you would likely want to show up, if your office is in Atlanta obviously, right? Well, that is exactly what Google Ads allows us to do. We can get your practice right in front of someone searching for your services which makes them a top contender for a prime candidate since they are currently seeking your help.
Get The Best In Social & Search Ads
Our method of combining both search ads through Google and social ads on Facebook & Instagram allows us to combine the best of both worlds in addition to using them individually. One of our first methods that continues to deliver results time and time again is to simply retarget those that visit your website on social media and other websites they visit.
We have all seen this in action at this point, you visit a website looking for a new pair of running shoes, and now suddenly that ad is following you everywhere you go. Privacy concerns, sure, but at least it is not an ad for something you have absolutely no interest in following you around, right? They say it takes on average 7 interactions with your brand before someone decides to engage with your brand. Well, this process allows us to automate those interactions and keep people engaged with your brand so that when the time is right, they will come to you.
By combing the best in both social media advertising and Google Ads we are able to deliver patients to your door. Of course, this all takes more than just a few ads and some clever offers, we take over a decade of experience, knowledge, and expertise and turn it into a patient generating machine. There is a lot of work that goes into this process, but we have gotten quite good at it over the years and would love an opportunity to show you how it works.
Through paid advertising campaigns for your dental practice, we can help you find new patients, and drive more revenue month after month. We have written about the benefits of PPC advertising for dentists if you are interested in learning more.
If you are interested in learning more about how we can make this happen feel free to contact us today.