If you want to get more patients to your dental practice it is going to be best to provide them with a story, show them who you are, why you do what you do, and provide some patient testimonials. Digital media is by far the best way to do that.
You have heard it several times I am sure, “a picture is worth a thousand words” and there is a reason you keep hearing it. There is truth in that statement and we can use that very idea to our advantage by leveraging digital media in the form of photos and videos to market your dental practice. There are several ways to establish trust online, but telling your story and having your dental patients tell their story and describe in detail just how much they love coming to see their dentist is one of the best ways to build a strong online reputation.
Tell Stories About Your Dental Practice
The use of stories to drive people to take action is as old as time and there is a reason why we feel so compelled to take action after hearing a story that relates to ours, it resonates with us on a level that nothing else can. Your dental practice has a story, you as a dentist have a story, your patients have so many stories. Using photos and video to tell those stories is hands down one of the best ways to build trust online.
You would be surprised how many people actually care about why you got into dentistry. Your decision to become a dentist is likely one that most of your patients have not heard yet, but time after time we see that they actually do want to hear these stories. They help us connect with one another and there is no better way to connect with people at scale than to do so with video.
Have Your Patients Tell The World How Much They Love Their Dentist
Your story is a great one, and one that people certainly want to hear, and equally important is the stories of your existing patients. The idea is to identify 3 or 4 patients whose stories will resonate with your perfect patient. As a dentist, you are brightening people’s days, and lives for that matter, by giving them the confidence to smile.
There are so many people out there that can relate to the stories of your patients, and quite honestly need to hear those stories before they are willing to make a decision as to whether or not they are going to bring their family to see you.
We already use reviews on Google to help us decide where to get lunch, who to buy a car from, and everything in between. Now imagine those 5 star reviews coming to life in the form of video on your website and social media accounts. Would that get their attention? I am pretty sure it would. As a matter of fact, we know it does. We see it working every day.
If you are interested in learning more about how video can help your dental practice, the basics of dental marketing or our top 5 dental marketing ideas feel free to check out those resources. If you are ready to get started or just have a few questions, feel free to reach out.