If so, you probably want to know how to get more people to come into your practice. But how do you turn random strangers on the internet into loyal patients?
To do so, you must learn how to promote yourself on the internet. Fortunately, marketing experts have developed a variety of marketing techniques you can use.
Below, we’ve included the top 5 dental marketing ideas we recommend. Keep reading to learn more!
Top 5 Dental Marketing Ideas
Why do you need our top 5 dental marketing ideas?
Dentists often face stiff competition. Unless you live in an incredibly small town, you probably have other dentists practicing in your area. As such, you’ll need to be able to catch the attention of potential customers before they do.
Many people log onto the internet every day, and your potential clients are no exception. Our dental marketing tips will help them see your practice.
Let’s get into them below.
1. Get on Social Media
Want to know one of the most effective methods of getting new clients?
Using social media. If you don’t have a dental social media account for your business, get one as soon as possible. Then, use social media to create dentist marketing ads and consistent, original content.
Social media allows you to make ads that specifically target people in your area, meaning you can target your ad toward your potential clients only.
2. Define Your Target Audience
Even if you’re a dentist who serves people of all ages, you should do your best to define your target audience.
Why? Having a target audience helps you tailor your services to the needs of your average client. One way to do this is to consider the demographic makeup of the area you serve. Do a lot of young people live in your area?
If so, target your ads to people in that age group and make content that engages them.
3. Use SEO
Search engine optimization, or SEO, helps your website perform well in search engine inquiries.
Search engine algorithms crawl every single page on the internet and decide in which order to rank them when someone types in a query. To do this, they look at the keywords and links on your website.
If you want to rank well, do some keyword research to find the best keywords for you to use. Once you have a few keywords, start using them on your web pages and include links both to your content and other people’s content.
4. Post Videos
People respond well to engaging videos, especially if they’re posted on social media.
When people scroll through their social platforms, they’re mostly skimming the information they see there. A video takes up more space and presents eye-catching visuals, which often causes people to stop scrolling.
5. Use Your Videos to Tell a Story
What should you make your video about?
Even if your end goal is to sell one of your services, tell a story. Stories tend to engage people’s emotions, helping them bond with your company and increasing the likelihood they will come to your clinic.
So, no matter what type of video you’re making, try to tell as many stories as possible.
Ready to Take Your Marketing to the Next Level?
Now that you know our top 5 dental marketing ideas, you’re ready to take your marketing to the next level.
When you follow the above tips, you will be well on your way to having a robust client base. By getting on social media, defining your target audience, using SEO, posting videos, and using your videos to tell a story, you will be able to get your business onto the computer screens of many of your potential customers.
Want to advance your dental practice marketing and dental advertising strategy? Contact us today!