Are you looking to expand your dental practice, but aren’t quite sure how to do it?
PPC (pay per click) advertising is one of the best ways to get the word out about your dental practice. But, how does it work? How will PPC drive more customers to your business?
Check out this guide to learn everything you need to know about PPC for dentists.
Why Should Dentists Use PPC Advertising?
Before we get into how to use PPC as a dentist, let’s talk about why dentists should take advantage of PPC advertising. PPC can help:
Plus, it’s important to remember that PPC is immune to the changes of SEO. Additionally, it’s important to keep in mind that you only pay when someone clicks on the ad. This allows you to track your campaigns with complete transparency.
PPC for Dentists: How to Use PPC
Here are some tips to keep in mind when putting together PPC campaigns for your dental practice:
Research Your Keywords
First, you need to understand what keywords patients will potentially enter when searching for dental services online. Once you have a list of keywords, you can divide them into groups based on the particular services that you offer.
for example, you might choose to create a group of target keywords based on those searching for cosmetic dentistry services. Or, you might choose a group of keywords for those looking for pediatric dental care.
Once you know what your keywords are, you can start writing ad copy that includes these words.
Target Local Traffic
If your dental office is in Ohio, then you’re going to be wasting your time trying to reach people all the way out in California.
Through local targeting, you’ll ensure that your ads show up in front of the people in your area who are searching for dental services. Plus, local targeting prevents you from wasting money on your PPC budget.
Create Custom Landing Pages
Getting someone to click on your PPC ad is just half the battle. You also want users to stay on your page and take action once they click on an ad.
This is why it’s so important to create custom landing pages. If an ad speaks about cosmetic dentistry and then goes a page about gum disease, people are going to be pretty frustrated and leave your site.
Your landing page should always tie into what’s being said in the ad copy. You also want to make sure all of your landing pages have a clear call-to-action that encourages potential patients to take the next step. For dental practices, most CTA buttons lead to a contact form or an appointment scheduling form.
Are You Ready to Give PPC a Try?
Now that you’ve read about PPC for dentists, it’s time for you to give PPC a try. Pretty soon, your dental practice will be soaring thanks to your PPC ads.
If you’re interested in learning how our company can help you with your PPC ads, contact us today.