Digital Dental Marketing 101: Everything You Need to Know

Do you want to know how to get more patients through your doors and into your dental chair?

As a dentist, you know the value of making yourself stand out from the crowd. Unless you’re in an extremely small town, you likely have some fierce competition for clients and want to know how to keep them from choosing your competitors over you.

Fortunately, in the era of the internet, there’s an easy solution: digital dental marketing.

But what is digital marketing for dentists, and how do you make the algorithms of the internet work in your favor?

Keep reading to find out!

Digital dental marketing comprises the processes by which you and your team try to ensure people on the internet find your dental clinic and decide to become patients.

If that sounds impossible and scary, don’t worry. It doesn’t need to be. In fact, many dentists have gone before you and launched successful digital presences that gained them many customers.

Really, it all comes down to having the right strategy. So gather your marketing team around to learn about the best and newest tips for dentists!

If you don’t have someone on your team who knows about search engine optimization (SEO), it’s time to either hire someone or learn it yourself.

SEO constitutes an integral part of many dental marketing campaigns. It centers around search engine algorithms, which are the automated processes by which platforms such as Google and Bing sort and rank information. Then, using the information they gathered about a certain website, the algorithms decide in which order to list them based on different search engine queries.

The farther your practice makes it up the list, the more likely you are to get a new customer.

But how do you implement SEO? Think first about your keywords. Which words do you imagine people would use to find your practice? Then, use a keyword research tool to investigate their difficulty level, monthly search volume, and cost per click.

Once you’ve identified a few keywords, use them in the text of your website.

Next, use links in your text. Search engine algorithms use links as signs of credibility, and the more links you have going to your website, the better. Link to some content on your other pages whenever possible.

You can also create outbound links to other pages and use your chosen keywords in your titles and meta descriptions.

Next, focus on building your dental social media presence.

Get accounts on platforms such as Facebook or Twitter if you don’t already have them and start your dental advertising by creating ads targeted to people in your area. Then, create regular content, keeping your followers abreast of any special

In general, people on social media respond better to photos and videos. To make a maximum impact, include those in your dentist marketing.

Now, you’re ready to begin your venture into digital dental marketing.

When you do, expect to grow your customer base exponentially. By following the advice listed above, you should be able to boost your presence on the internet and create a roster of loyal customers.

Want more expert advice? Contact us!