Are you looking for new ways to attract clients to your dental practice? If so, video can be one of the best ways to do just that.
Video marketing is one of the most effective ways to reach an audience for any type of small business and it works especially well for dental offices and other medical care professions. It is very effective and also becoming much more popular as the costs have come down for the equipment over the years for the DIY type.
Because of its rise in popularity, it has become even harder to stand out amongst your competition, so now more than ever it is critical that it is done right.
That’s why you need to understand the power of dental video marketing and get it done right.
It’s no secret that people love video content, and this article will provide valuable insight into how to use dental video marketing effectively. Keep reading to get the inside scoop on getting the most from your marketing budget.
1. Introduce Your Dental Office Staff
Video marketing for dentists can be quite engaging and even fun for your staff. It provides everyone at your practice the opportunity to introduce themselves to your target audience in a way that displays personality and builds trust. This is a great way to allow customers to get to know you long before they arrive at your dental practice.
It is important that you and your staff have fun with this process as it will shine in the videos themselves. It is good to cut up and have fun during the video shoot as it will help your staff loosen up and be themselves while the camera is rolling.
Put each member of your staff in the spotlight, allow them to provide their personal story, their professional background, a bit about their family, and why they love working at your dental practice. This will help form an emotional connection between patients and staff, which is an effective way of attracting new business.
This is a great opportunity for the company culture to shine. Use the video to show your perfect patients just how fun, kind, professional, and awesome your team can be. This will build a level of trust you just can’t get through any other medium.
2. Customer Story Videos
Another benefit of video marketing for dentists is the ability to have current and past customers provide first-person feedback via video testimonials. Why did they choose your office for their dental needs and what was their experience?
According to recent surveys, 91% or 18 – 34-year-olds trust online reviews as much as personal recommendations. As marketers, we have been keeping an eye on these numbers for over a decade, and they have gone up year after year. People are becoming more comfortable making decisions based on the information they find online without the need for a friend or family member to make a recommendation.
Now imagine if those reviews were in video format and your target audience was able to connect with other patients of yours through their stories, see themselves in that person, and connect on an emotional level. You just can’t do that with a review on Google.
This is an invaluable way to create audience trust by having happy customers speak directly to the camera. The key is to use real customers that have great stories to tell and allow them to speak freely.
3. Take Your Audience a Glimpse Behind the Scenes
It’s important to remember that your office is totally unique from any other. So take the time to show it off.
After all, people love getting a sneak peek behind the scenes. Show them how just how fun you and your dental staff can be with short behind the scenes videos. Show them how much fun you have, how the office operates, and what they can expect to see when they walk through the door.
This will help your customers feel more comfortable and reduce anxiety about receiving dental treatments. For most people, not knowing what your office looks like, who the staff is, or what that first experience will be like is enough to make them hesitate or even significantly delay a visit.
4. Take Advantage of the Power of YouTube
Investing in video marketing can also help you embrace the power of YouTube for reaching potential patients. YouTube provides access to hundreds of millions of users so that your videos can be discovered and shared. This is the ideal way to drive traffic to your website.
We have seen YouTube grow over the last decade from a bunch of random cat videos to one of the most effective marketing tools available. Publishing the testimonial videos, dental staff introduction videos, and office tour videos on YouTube can increase your online presence and drive more patients to your site.
One of the best strategies we have seen work time and time again is to post videos giving your audience advice and answers to their biggest questions about oral health. Simple videos showing how to properly brush your teeth, how to floss, the differences between all of the toothbrushes and toothpastes out there, and so much more.
One of the best ways to think about this approach to videos is to record short videos when you just explained something to a patient that asked about something. Just turn your camera on, and start the video with, “A patient just asked me…” and tell the camera the same thing you just told your patient. If it is a question you get frequently, it should definitely have a video or a blog to help SEO.
5. Use Video to Establish Your Dental Brand
There’s nothing more important than building your brand. Developing a strong video marketing strategy as a dentist is a great way to establish and strengthen your brand by getting your message seen by the widest possible audience.
Your brand is on your website, your social accounts, and in your office, and one of the best ways to fully display your brand and what your dental office is all about is through video.
5. Use Social Media To Post Videos
Social media platforms such as Facebook and Instagram provide you with perfect opportunities to post your videos and have them instantly reach your audience. As mentioned above, turning the camera on, or even using your phone to answer a quick question you get from patients is a great way to increase engagement and reach more potential patients.
Using the live feature, the stories feature, or just publishing as a post can each be very effective ways to drive engagement and increase your brand awareness. Time and time again, videos have proven to be the most engaging content on social media and with these platforms making it harder and harder to reach your audience organically, videos are hands down the best way to keep those numbers up.
A Complete Guide to Dental Video Marketing for Your Dentist Office
When it comes to driving traffic to your website, building a stronger brand, reaching more potential patients, and establishing trust, you need all the help you can get. Fortunately, dental video marketing can help generate amazing results.
Please contact us to learn more about how we can provide effective video marketing for your dental practice.